About Us

Whimsy & Mojo is a design brand dedicated to timeless pattern, heritage style, and beautifully crafted home decor items.

Our collections feature both original designs and color management of carefully reconstructed historic patterns inspired by the rich traditions of the Arts & Crafts movement and the enduring influence of William Morris. Each design celebrates the beauty of nature, classic ornament, and thoughtful craftsmanship.

Created for homes that value character and history, Whimsy & Mojo products are especially loved in cottagecore, English country, grandmillennial, and modern farmhouse interiors.

From wallpaper and fabric to home decor and everyday goods, our goal is simple: to create designs that feel timeless, artful, and deeply at home in beautiful spaces.

Designer Behind the Brand

Whimsy & Mojo is the design studio and home decor brand founded by surface pattern designer Natalia Ladden.

Natalia specializes in botanical pattern design, historic textile revival, and heritage-inspired prints. Her work blends traditional ornament and heirloom heritage design with modern interiors, bringing classic design traditions into contemporary homes.

With a deep appreciation for historic decorative arts, Natalia has developed an extensive collection of carefully reconstructed William Morris patterns, alongside original designs inspired by nature, vintage textiles, and the quiet nostalgic elegance of antique craftsmanship.

Through Whimsy & Mojo, her goal is to keep the spirit of historic pattern alive while curating products that feel fresh, elegant, and endlessly livable.